Tag: Gravity

Top 5 album covers
of the last few years

I’ve always believed that people who are creative can be inspired by nearly anything. Art inspires art, no matter what kind. As designers, where creativity is the definition of our job, we have to be open to inspiration wherever we can find it. For myself, as well as hundreds and thousands of other designers across the globe, music is one of one of those great influences, whether it’s playing it, writing it, listening to it, or in this case, looking at it.

With vinyl making a resurgence as the preferred way to enjoy an album, the focus in the last five years to perfecting the art of the record cover has once again gained momentum and artists are experimenting with form factor, color, photography and in some cases, hidden imagery for fans to find. Here are my top five picks for the best cover art in the last few years...in no particular order.


1. David Bowie’s Blackstar

Designer: Jonathan Barnbrook

Barnbrook’s cover of Bowie’s last record is deceivingly complex. What appears to be a simple diecut of a star with black on black printing of stars cut into many pieces, is actually so much more. Barnbrook’s design, when exposed to light, reveals an image of the galaxy. The stars at the bottom of the cover actually spell out Bowie. When exposed to blacklight, the stars turn bright blue. When reflecting light off of the record onto a different surface, all three sides of the record display different images. The cover displays a star, one side is a bird in flight and the other is a spaceship. Barnbrook has also hinted during many interviews that fans have yet to find multiple additional gems that are hidden within the walls of the album. This art, to me, is the perfect farewell and tribute to one of the greatest artists of all time, Starman. It’s aesthetically simple and classic with its use of black on black, a fitting memorial for Bowie, but has all of the pizazz and depth of character that he possessed. With light being a featured component to revealing the full extent of the art, it’s as though Bowie’s starlight hasn’t gone out and he still remains present in the folds of the record.



2. The Last Shadow Puppets' Everything You’ve Come to Expect

Designer: Matthew Cooper

Super group, The Last Shadow Puppets have only released two records in the last 8 years. Their first has a distinctly 60s feel to it both musically and visually, while their sophomore record, released in 2016, seems to have aged at the same pace, with an edgier 70s vibe. The cover photo is of Tina Turner taken in 1969 by then Vogue photographer Jack Robinson, but the color is all Matthew Cooper. His mastery of warm tones adds movement and heat that make the record undeniably modern while maintaining its roots and inspiration from the 70s. It’s a great example of how simple, iconic photography with an explosive color palette can have just as much of an impact as a record with a more unique design attribute.



3. Rihanna’s ANTI

Designer: Roy Nachum

ANTI’s album cover couldn’t be more ripe with metaphor and meaning. The color palette is stark and ominous featuring a splash of red paint and a haunting black and white photo of a young Robyn Fenty (Rihanna), holding a balloon with a gold crown covering her eyes. As Rihanna skyrocketed to fame at a young age, one can interpret this as the blinders she wears from her success and perhaps her inability to grow into her crown. This theme of being blind is reverberated through a braille poem featured on the cover. The poem is a collaboration between Rihanna, artist Nachum and poet Chloe Mitchell. It touches on the idea of being misunderstood but refusing to conform to society’s norms. When asked why Rihanna chose to feature the poem in braille, her response was, “sometimes those with sight are the blindest”. Wiser words have ne’er been spoke.



4. Lil Yachty’s Teenage Emotion

Designer: Mihailo Andic

Teenage Emotion wins the most needed album art of 2017. In his own words, “I wanted to have all these aspects of teenage life...so I thought about all the things I saw in high school for the first time, that I had never experienced before. I have never seen two guys kissing until high school. I’ve never seen albino kids until high school, I’ve never seen emo kids until high school.” But unlike album covers from years past who have used people’s physical differences to shock and appall fans, this glimpse of high school life is unabashedly normal. It’s as though Lil Yachty plunked himself in the middle of a field trip to the movie theater. And there he is, grinning from ear to ear at the humanity that surrounds him. Although some have criticized him for appropriating different cultures and groups of people for his own benefit, Yachty took to Instagram Live to further explain himself, “If you have vitiligo or if you’re gay or whatever it is, embrace yourself. Love yourself. Be happy, positive.” Preach, Lil Yachty. Preach.



5. Tycho – Awake

Designer: Scott Hansen AKA ISO50 AKA Tycho

As I mentioned above, it seems like a common occurrence for designers to also be musicians and vice/versa. This case is a perfect example of a designer turned musician turned designer. Scott Hansen’s designs, under the pseudonym ISO50, are bright, modern, full of color and unique compositions. One could argue the same of Scott Hansen’s music. Although Hansen designs all of his Tycho album covers, Awake is a particularly effective merging of the two mediums. Hansen says of this piece that he wanted something that could be used in several different settings and still be recognizable. The tour announcement uses the same colors in the same succession but in a polygon instead of a circle. In some executions, the colors are in a triangular shape or a different shape within a shape. You will notice one key factor though. The colors are always in the same order. Why? Because each color band represents a track on the record. And they truly do represent each of these colors. The record flows from warm to cool but still feels like a cohesive singular unit.


-Eliza Young


Monsters in Magazines.
Diary of a designer doodler

We’ve all doodled in magazines, unless you’re really into following rules or don’t have a pen handy. And one day after the mailman dropped off the mail, our boss Barb asked if anyone wanted this high-end furniture magazine. I’m not in-the-know about interior design so I wanted to see what prices things were going for. As I was flipping through the pages and comparing how a coffee table was worth more than my savings and checking accounts combined, I got the childhood urge to draw on the pages.

I noticed that some of the pieces of furniture (cabinets, rugs, bed stands, lamps, etc.) looked like creatures, so I began filling in a particularly monster-y rug. I drew scraggly fur around the edge of the rug, added some gnashing teeth, plopped in a big bulgy eye, and scratched on a couple of claws. Naturally this monster looked like it needed a couple of friends so I filled in the surrounding pieces of furniture with other ghouly and spooky critters. Thus my Monsters In Magazines was born.

I continued to draw throughout the rest of the magazine, filling the pages with my little monsters. They began to take on personalities of their own, and this kept me entertained until I realized that I had used up my lunch time on drawing cartoons.

Super worth it. Plus now I have a magazine full of adorable monsters playing on lamps and grabbing cookie jars off of cabinets.

I took my monsters one step further and painted them with bright and whimsical watercolors. Blobs of color were painted first, then after the paint dried an ultra-fine-tip Sharpie was used to bring the beasts to life. I created about twenty different little monsters and am thinking about how to use them. Perhaps a children’s book? Wrapping paper? Pattern for a tote bag? Who knows. For now, they’re living on my desk peeking from behind a stack of project folders and waiting to brighten someone’s day.

-Laurel Fisher    instagram: https://www.instagram.com/morallaurel/

Smart Marketing (aka Smarketing):
Where Creativity Meets Business

What is a creative marketer? An Artist? Designer? Entrepreneur? All of the above?

‘Creative marketing’ was once an elusive term in the business arena; where ‘creative’ translated to artistry and ‘marketing’ equated to entrepreneurship. To the layperson, ‘creativity’ and ‘business’ are two distinct categories that exist in their own silos, never thought to overlap or intertwine.

But in today’s business landscape, it is expected that businesses think creatively and creatives be entrepreneurial.

According to the Harvard Business Review, business success is dependent on creative strategy; requiring companies to be scrappy and employ out-of-the-box approaches for long-term sustainability.

At Gravity, we don’t believe in limits, nor do we let boundaries define us. We are smart creatives who also identify as bad*ss marketers. We coin ourselves ‘Graviteers’ because we are forward-thinking forces of nature and our clients are paramount. All in all, intersecting creativity with a business mindset is our jam.

So, what do you call a smart-marketer? A Smarketer.

Cross a ‘Smarketer’ with a ‘Graviteer’ and you got yourself a ‘SMARKETEER’.

Now, how exactly do we, Gravity Smarketeers, intersect creative-thinking when doing business?


  • Collaborate WITH customers. We go beyond a ‘customer-centric mentality’ and work with you to expand your brand.
  • Deliver complete EXPERIENCES for our clients, from project inception to finish.
  • Amplify IMPACT through inspiration. We are proponents for creative marketing—and enthusiasm is our middle name.
  • Develop creative STRATEGY. We bring creativity to scale and find tangible ways to measure project success.
  • Create enterprise VALUE. We know the measure of marketing success isn’t in the input, but rather the value of the output.

Employing creative-thought is imperative to our business strategy. How do you get creative?

Are you also a fellow creative-marketer? Leave us a comment below and tell us how you get scrappy! For more breadth on creativity in marketing - check out: "What Creative Marketing Looks Like Today".


-Maya Anderson

Pantone Color of the Year for 2017: Greenery

pantone-2017The Pantone Color of the Year for 2017 is Greenery, specifically 15-0343. Pantone says of this year’s pick, “A counterpoint to the dark malaise caused by the murky political climate around the world. Greenery burst forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape.”

Good grief, that’s a helluva lot of expectation to put on one color that is basically Kermit eating at Shake Shack. In fact, I think I’d rather focus on that spunky frog enjoying a delicious burger and fries at my favorite addictive eatery than think of what else this particular color can symbolize. I mean, if Pantone is referencing the current politics in America, I think there might be a better color than one associated with money and swamps.

Pantone was founded in New York and is now headquartered in New Jersey but we’ll give them the benefit of the doubt about their global inspiration since their colors truly are the standard for color matching around the world. And actually, Greenery is a nice sort of bright neutral and much better than 2016’s Colors of the Year: baby pink and blue (excuse me, Rose Quartz and Serenity) for example. That particularly twee combination made every designer I know just shake their damn heads.

rose-quartz-and-serenityNot to mention the previous year’s color “Marsala” which reminded me forcefully of Friar Tuck’s bandage needing to be changed. Talk about a dark malaise.


But like a train that shows no sign of slowing however many rational arguments and marches are made against it, here we are with this Greenery. It may be already overused but I have to admit it looks fabulous in people’s yards if they have the money to pay for water, and is a staple in packaging, fashion, and home decor. Pantone also says it’s “trans-seasonal” and anything with the word trans in it is fine in my book so let’s pour a tall glass of green river and toast Greenery, Color of the Year 2017. And to help a bit with that murky political climate, let’s add a little absinthe in there as well. Also green.

For more from Pantone about this year's pick go here

-Barbara Combs

You aren’t as busy as you think:
Guidance on remaining creative and getting sh*t done


If you are like me—or rather, my former self—you’re probably quite familiar with the phrase, “I’m just so busy”. It’s become the ultimate crutch, the perfect excuse to get out of inconvenient dinner plans and a reason to neglect your fitness routine. It’s even become your default answer to questions like, “How has your summer been?”—an otherwise perfect opportunity for you to share something interesting. But most profoundly, adopting the "I'm so busy" mantra is the one thing holding you back from finishing (or even starting) your personal creative projects.

Chase Jarvis, Artist and CEO of CreativeLive wrote in a blog post, “Busy isn’t success, it’s a lack of priority”. His post, and that line specifically, got me thinking about my own seemingly busy schedule and that perhaps, I in fact had the time I thought I hadn’t for creative projects as long as I made them a top-ranking priority. After some re-jiggering of my schedule, and quite a bit of trial and error, I found the following set of steps to be the most successful process in bringing creative projects to the forefront of my day-to-day.

1) Record your time and don’t leave anything out
I started by documenting, hour by hour, the way I spend my time in a typical week. Sure, I work 40 hours and get an average of 8 hours of sleep a night which, together, takes up 96 of the 168 hours in a week. But what was happening in those other 72 hours? To my shame, I found that I was surrendering that time to Netflix, shopping online, checking and BROWSING Instagram (who does that?), perusing Pinterest, yadda yadda. Don’t get me wrong, I was spending quality time with my husband, taking my dog on walks, cleaning, and making healthy meals (also known as “adulting”), but the rest of my time was being swallowed up by the nonsense.

2) Define and list your priorities
Next, I wrote down a list of my top priorities and bucketed them into the following three categories:

Self Relationships Career

This helped me organize my thoughts and highlighted the areas that needed some balance.

My creative goals, for example finishing my illustrated greeting card series and photographing my designed wedding invitations, fell under the Self category—along with yoga twice a week, journaling once a day, etc. Updating my portfolio site was a task I listed under the Career column, and more frequent girls’ nights was mandatory under Relationships. Turns out that constantly scrolling Instagram, pinning DIYs for my hypothetical garden on Pinterest, and watching hours of Stranger Things on Netflix weren’t  even close to making the priority cut (Although, ST is dope and may be budgeted back into my schedule).

3) Rewrite your week and adhere to it
I did this by creating a one-week schedule. First, I filled in the spaces that are absolutely mandatory and don’t vary from week to week like working and sleeping. then I started to allocate the more fluid priorities to the available time slots. Illustrating was now to be done on Wednesday and Thursday from  7-8 pm and photographing my projects would happen on Monday from 6-7 pm, when the lighting was still fantastic.

Looking at a map of my revitalized week helped me realize the amount of time I actually had to do the things I was neglecting for so long.  It became obvious that putting off my creative projects because of time (or lack thereof) was no longer a viable excuse. I HAVE the time, I just need to use it correctly.

Sticking to a precise schedule may be nearly impossible. After all, we’re human and curve balls get thrown at us regularly, but getting a sense of what you really care about, and scheduling those things into your week is a sure way to live a life of intent and to get sh*t done.

For a pdf of the schedule template I used, click here.

-Julia Perry