Bellevue Downtown Association

The heart and soul of any city is their downtown association. Gravity was involved in helping Bellevue Downtown Association create the identity for their annual jazz festival and we’ve created design and marketing and posters and signage and print and web ads and social media and collateral for all the jazz festivals since the first one absolutely rocked Bellevue. Then in 2014, the blues added some exciting notes to the equation, bringing with it a need for a slightly altered image and name for the festival. We wanted to retain the essential message of music taking over the city but bring in a little more edge with a fresh stamp of a logo mark.