Chef’n came to Gravity with a unique request to launch a brand that had already been in the retail space for 20 years. The kicker is that while the products were edgy and inventive, the current brand umbrella felt dated and stale. We redesigned the brand from the grinder up. The logo went bold and fun and perfectly kerned, the color palette went into a bright new world, the packaging got sleek and funky and try-me and so did the brand voice. We created catalogs, exhibit designs, advertising, point of purchase displays and of course acres of packaging of every size, shape and language, during our 7 years of work with this awesomely inventive brand.