Nordstrom Rack

The launch of a flagship store is kind of like the beginnings of the universe. At some point it’s going to explode and it’s going to be awesome. Bus wraps and wild postings and building-sized murals and emails and an invite-only triple points event with video walls and wearables and a custom shopping cart with flashing lights. We all became Style Hunters for the opening and the materials we created were leveraged from the flagship store to celebrate other openings across the brand’s network.